Hobbycraft Marty the Monster
What can be done in one day if you really put your mind to it? Well, this little animation of ‘Marty’ the monster is proof that if you keep it simple quite a lot really. Hobbycraft needed a little convincing that stop motion could be something there were overlooking in their online content.
My idea was to create something that kids could also build using only Hobbycraft products.
So, myself and Aaron my animator pal decided to see if we could really do a one-day turnaround little fun thing from scratch that they could use for Instagram for example. If we stick to one lighting setup and one character to animate we felt we could definitely pull off this one-day turnaround.
Lighting was kept incredibly simple with just one setup. I used the opportunity to test out a new flexible LED panel as I wanted to see how stable it was. I keyed from the left using a wall as a big soft source, two Arri 800 watt heads were used here on polecats. The background is the LED panel with a blue gel on and set to daylight. I then balanced for the Tungsten Arri heads to help make the LED panel appear an even more rich blue and not lose power if I had gelled it further. We also have a little kick from the right with a micro eclipse on a magic arm. That’s about it, pretty simple setup really.
As we were short-handed I even did the voice for “Marty”
Client: Hobbycraft
Agency: Mambo Media
Cinematography: Philip M Powell
Director: Philip M Powell