![BT Smarter Thinking Ad BT Smarter Thinking Ad](https://i0.wp.com/philippowell.uk/wp-content/uploads/2018/04/BT_smart1.jpg?resize=1165%2C655)
This week I have been shooting for British Telecom in a warehouse location in London. The look we are trying to achieve is something with a bright airy feel. I decided to diff all the windows and then let them blowout. I really like to let the windows and exteriors blowout somewhat, It gives a rather authentic feel and stops us from seeing any distractions. The idea here was to make it feel a little like a studio shoot. I built a huge soft bank with Arri M18s and 12×12 silks to front light the whole room.
![BT Smarter Thinking Ad BT Smarter Thinking Ad](https://i0.wp.com/philippowell.uk/wp-content/uploads/2018/04/BT_smart2.jpg?resize=1165%2C655)