Image and branding have always been important but maybe even more so today than ever. But its one of those things that you can never really be happy with and is never finished in the true sense of the word, it’s an evolving beast.
I really needed to get the proverbial ball rolling on this blog, so sooner or later would have to address the logo. I really loved my old Rollieflex 2.8, but may have never even bought one had it not been for a chance meeting with a legend. After bumping into Martin Par (Magnum) one day in an arts centre (I used to do this a lot as he was an account customer at the camera store where I had worked ) many, many years ago and chatting over a pot of tea before taking in an exhibition together. The conversation soon turned around to equipment, as a fresh-faced snapper I asked his advice as to what camera I should get and without any hesitation he answered “Rollie 2.8, make sure you get the 2.8, you cannot go wrong”. I went straight out and sourced a very tidy 2.8 F and jumped on a plane to Venice to try it out with some B&W roll film and a Weston master V light meter.. that’s how my love affair for that camera begun. Fast forward some 20ish years and I find myself still loving the design of that old twin lens reflex camera. So it only seemed natural since that’s where it began, so it should return…
So here is what I came up with.
Branding is always a challenge and something that needs to be nurtured and adapted as time goes on, not neglected and allowed to rot.. So time will tell if this remains.