THE CHALLENGE – 3D Sennheiser S1 Digital Aviation Headset
The creation of 360-degree assets is always a big challenge as each product has its quirks and requirements. It is never simple off the shelf solution and equipment will often need to be designed and built to solve the particular problems encountered.
If we take the Sennheiser headset as an example, I wanted to create a convincing 360 image that the consumer could rotate at will within a digital iPad display advertisement. Sometimes I am asked to make to create work before the products are physically available and still at the design stage. However, since this product was available to me as a prototype, I had the manufacturer send a few headsets to the studio. It was merely a matter of devising a cunning physical and lighting rig to photograph the product to create the perfect spin.
The final piece of the puzzle was to create a home for the spinnable product images. This took the form of an iPad advert for the inclusion in digital magazines. It include audio demo files, images, 360 products and video.