CREATIVE SERVICES OFFERED
PROJECT MANAGEMENT – VIDEO – GRAPHIC DESIGN – PHOTOGRAPHY – VR & 3D
PRODUCTS, PHOTO REALISTIC MOCKUPS
3D Products, Digital App Mockups & Animations
When we begin a project such as this we need to ask ourselves a question, can we use a real object or shall we create a computer-generated fake or perhaps a combination of both is required. I will always try to use a real object, as no matter how hard you try there really is no substitute for the subtle nuances of light and form we see from real organic materials such as leather.
THE CHALLENGE – 3D Sennheiser S1 Digital Aviation Headset
The creation of 360-degree assets is always a big challenge as each product has its quirks and requirements. It is never simple off the shelf solution, and equipment will often need to be designed and built to solve the particular problems encountered.
If we take the Sennheiser headset as an example, I wanted to create a convincing 360 image that the consumer could rotate at will within the iPad display ad. Sometimes I am asked to make to create work before the products are physically available and still at the design stage. (some examples found further down) Since this product was available to me as a prototype, I had the manufacturer send a few headsets to the studio. It was merely a matter of devising a cunning physical and lighting rig to photograph the product to create the perfect spin.