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THE CHALLENGE – Honda 360VR

The creation of 360 assets is always a challenge and this project was no different. The task was to create a convincing 360 multi-zone virtual tour of a tiny aircraft without access to an actual plane only a somewhat incomplete interior mockup in a dark factory. I flew to North Carolina in the USA having sourced local lighting and grip equipment and bringing specialist camera equipment for this project. 

Working in a dark corner of a factory with limited time the key to pulling this project off was the crafting of some exceptional, convincing yet subtle lighting and meticulous attention to detail during the photography phase. The trick was to create convincing daylight within the small space and then photograph the exterior ‘plates’ on location from the exact height and angle, these would be placed in later back at the studio to form the final virtual experience.  The results are simply stunning.

Interior mockup - I begin building the lighting package.
Interior mockup – I begin building the lighting package.
Assets being used on the HondaJet show stand in Geneva
Assets being used on the HondaJet show stand in Geneva
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Complex photographic techniques were used for each image during acquisition.
Complex photographic techniques were used for each image during acquisition.
The exterior 'plates' are mated with the finished interiors, no-one will ever know.
The exterior ‘plates’ are mated with the finished interiors, no-one will ever know.