THE CHALLENGE

The Dassault Falcon 5x Jet is the most advanced business jet to ever be built. With the 5X in  pre-development, and full-scale production to start two years prior to its release, Dassault faced the challenge of educating consumers about the business jet without a physical product to show. Working in partnership with Falcon Jet, my assignment was to create a stunning virtual showroom for tablet users to experience the futuristic Dassault 5X.

It was also necessary to work alongside the events management team to coordinate and document the product launch in Las Vegas. We fully  archived the event with video and stills and created a media pack for worldwide release, social media and internal communications.