HSBC Campaign Helping you grow

motion control animation rig

The theme of the campaign was looking at things that grow. This social media clip was for HSBC featuring the iconic Brompton folding bike. This ended up being a mix of live-action, puppetry and stop motion animation. The idea was to show the bike grow into its full form and for a person to appear on it and ride the bike away. It was a bit of a head-scratcher, to begin with for me as I wasn’t really sure how we were going to actually achieve this effect. I had thoughts of CGI which the client wasn’t really wanting to go in that direction. So though we might try a morph suit, a little fishing line and some stop motion.

For the live-action, I shot on a Canon C300 MkII and used the Canon cine primes. For the stop motion elements, I just used the trusty old Canon 5D III and had a little motion control rig based on the CineSlider from Kessler Crane.

phil m powell philm cinematograher hsbc

Client: HSBC
Agency: Sideshow 
DOP: Phil M Powell
Effects Supervisor : TCM